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Press Release: The IWI US TAVOR® SAR Takes Home the TTAG Rifle of the Year Award

By The Small Arms Review Editorial Staff

TheTruthAboutGuns.com awards IWI US the 2013 Reader’s Choice Award for Rifle of the Year

Harrisburg, PA (February 2014)- IWI US, Inc. a subsidiary of Israel Weapon Industries (IWI) Ltd., received TheTruthAboutGuns.com (TTAG) Reader’s Choice Award for Rifle of the Year at the 2014 SHOT Show, recently held in Las Vegas, Nevada.

TTAG, a firearms enthusiast’s website featuring topics covering firearms ethics, morality, business, politics, culture, technology, practice, strategy, dangers and fun of guns, established in 2010, holds an annual reader’s choice survey for the best in class on a variety of shooting sports products. The TAVOR® SAR took this year’s honors as Rifle of the Year. CEO and managing editor, Dan Zimmerman, and Test & Evaluation Editor, Nick Leghorn, presented this year’s award at the 2014 SHOT Show to IWI Ltd. President, Shlomi Sabag, and IWI US Vice President of Sales & Marketing, Michael Kassnar.

“The importance of this award to us at IWI US is that the TAVOR® SAR won based upon TTAG’s viewership only,” Michael Kassnar, VP of Sales and Marketing for IWI US commented. “The award demonstrates that this rifle resonates with many people that are passionate about the performance and styling that the truly original TAVOR® SAR offers.”

About IWI US, Inc.

IWI US, Inc. is a subsidiary of Israel Weapon Industries (IWI) Ltd., which for many years has operated in the global Defense and Law Enforcement markets. IWI US, Inc. was established in 2012 in order to offer the highest quality and most advanced products available - as well as to provide a high level of service and support for American consumers. Located in a 21,000 sq. ft. facility in Harrisburg, PA, IWI US has appointed a very experienced team of senior managers to oversee its operations in the US market. The IWI US line of products includes several configurations of the TAVOR® SAR.

Press Contacts:

IWI US Contact:
Michael Kassnar
VP Sales & Marketing
PO Box 126707
Harrisburg, PA 17112
P: (717) 695-2081
E: marketing@iwi.us
www.iwi.us

PR Contact:
Laura Burgess Marketing
P: 252-288-5805
laura@lauraburgess.com


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